One of the greatest marketing tool happens to be also the easiest to do. Many people forget about it with all this social media buzz (Facebook, Twitter and the like), but email is still your best tool for your small business. 

You’ve set up your small business’ website and you even have some traffic going to it. The sales just quite coming in yet. The problem is most people will find your site when they are ready to buy, most of them will see it in the research stage or even when they are just looking around. You need to keep in contact until they get to that point.

Monthly newsletters with good content, deals, and information keeps your name and URL in people’s minds. Maybe that one deal will get you that buy.

There are a few companies that have made this even easier for you. MailChimp and CampainMonitor are the two that I recommend you use.

MailChimp is the one I’m going to talk about because it’s the easiest to use. They offer a free version if your list is under 500 subscribers, although they put a tiny logo in the bottom of every email.

One of the toughest problems people find in sending out a list is designing the email, MailChimp (and CampainMonitor) have a large selection of templates that you can edit and customize to your liking. 

The big point of using a service instead of just sending it through your email is they track how many times your email was opened, what the click rate was and a lot of other stats. Also, they pay all the big ISPs to be white-listed so your email has the greatest chance of landing in person’s inbox.